Combining Marketing Automation with CRM Can Improve ROI
CRM integrated with Marketing Automation combines the strategies of the marketing & sales departments, allowing both to make smarter decisions and see ROI.
View ArticleLead Generation and CRM are Just the Beginning
Lead generation is a main concern for many companies, yet it only affects the start of the customer acquisition process. Here are a few tips on how businesses can finish strong.
View ArticleHospitality Software in 2014—Why Salesforce.com Isn’t Enough
Salesforce, the tool many hotel managers use to track customers, lacks the relationship piece of CRM leaving hospitality pros unequipped to properly engage prospects.
View ArticleSoftware Advice Report Unveils The Needs Of Today’s Marketing Automation Buyers
A report from Software Advice looked at marketing automation buyers in 2013, it shows what they currently use & what they are looking for in new software.
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